80% OF PEOPLE OWN AT LEAST ONE PROMOTIONAL PRODUCT
AND A TOWEL SHOULD BE YOUR TOP PICK!
With so many promotional products out there, it’s no wonder these stats are so high.
It still surprises me that beach towels are underappreciated.
They have the potential to reach more customers than a billboard at half the cost! That’s strong ROI that you may be missing out on.
- Towels are a ‘one size fits all’ solution that makes a perfect gift for any group since you don’t have to worry about sizing concerns.
- All ages, men, women, or children will always use or own a towel on a weekly basis.
- 33% promotional product sales are in the apparel industry. But unlike apparel, you can share a towel with anyone (no matter who they are) and it will get used time and time again.
- Beach towels are great gifts because they are valued more than some other promotional products, like pens and bags, which are “a dime a dozen”.
- Plus, 80% of the US population lives within 60 miles of a coastline, which means there is always a beach or lake nearby that most will use a towel for.
- Towels outlast the durability of most other promotional products. They can be washed and reused time and time again and still retain their value and brand visibility.
- When is the last time you threw away a towel? On average, towels have been known to last up to 15 years!
- Towels offer one of the largest imprint areas in the promotional product industry, up to 35″ x 60″
- What promotional product out there can print larger than a beach towel and the customer can take home and use it as much as they want? We can’t name any. Can you?
- Don’t forget towels are your walking/moving billboard everywhere they go, plus much more cost effective than any billboard can offer.
- Towels can be decorated in so many different methods that there is surely a decorating technique to fit your budget or style. We can do screen printing, embroidery, custom fiber reactive, custom jacquard and sublimation on our towels.
Not sure how to sell beach towels?
Here’s why they are the best promotional product for your spend!